What is SEO
SEO short for Search Engine Optimization is the process of improving website or a web page visibility or ranking in all major search engine result pages (SERPs) such as Google, Bing and Yahoo. In easy language SEO is the process of optimizing quantity and quality of your online content, so that a search engine likes to show it as a top result for searches of a certain keyword. SEO relates with unpaid, free, organic or natural search results, payment isn’t involved. To get a better position in organic search result you can’t pay the search engines – you have to work on SEO. In short SEO is process that makes a website ‘search engine friendly’.
SEO drive visitor traffic on your website without spending money in advertisement. When people searching keyword relevant to you web, and see your website as result they will click and visit your web page. These are the people exactly want what you offer so there are most changes to convert these visitors into customers. 95% of people only click on the first page result, well when last time you clicked on page 20, page 7 or page 3? So if your website is not visible on first page of search engine then you never reach your online customers. That why SEO is so important.
How SEO Works
Today more than 90% of people using internet find things on search engine before buying new product or service. When visitor search certain keyword in search engine, the search engine system collects information about every page on the web and provide the most relevant results to the searcher. If your page gets higher ranking, its help more people who searching online can find you and do business with you. To get hire ranking your website must have all the ingredients, search engine you looking for.