Get it right the first time
When people start a business online, they immediately want to have a lot of followers on social media. They also want their business to be number one on Google in less than a month. First things first, that’s impossible. You can find methods, programs and tools that can help you achieve those metrics. But, all those things require automation and bots and eventually will get you penalized. And as we all know, it’s way harder to recover from a penalty than to do things right the first time.
Focus on local rankings
This is a massive mistake that all beginners make. When a small business enters the big world of the Internet, they want to get noticed. Of course, that’s the main goal. There are a few steps that lead to being seen by the world. The first one is to get noticed by the people around you. Let’s make this clear.
Let’s say you have a business in San Francisco, and you want to use some ads to target an audience. What will work best is to localize the paid ads to target a particular demographic in your home town. First of all, people want to support local businesses and you can use social media platforms to get a boost as well. Thus, getting recognized locally will eventually lead to spreading the ads a bit more and finally going global. For the best help in how to do this, you can go to goldengateseo.net/san-francisco
Stop focusing so much on the algorithm
Running a digital company is like playing with fire these days. You don’t know if the wind is going to make it stronger or blow it out completely. In this case, the wind that blows is Google, and the fire is your SEO strategy. Google, Facebook, Instagram and Bing changes happen all the time. You never know when they are going to update their algorithms. And most importantly, you never know if that’s going to benefit your strategy. So what can we do to win against the odds?
The main thing is to stop focusing so much on the algorithms. Algorithms are relative, and they change all the time. What’s more important is to focus on the human beings you are trying to help. What do they need? What would help them overcome a challenge? What makes them tick and how will your product stop their frustrations? Click here to read more.
You need to give your audience the answers to these questions. This will provide them with a sense of trust with you, and Google can’t compete with that. No matter the circumstances, you should always be listening to the voice of your audience. In all instances, this will protect you from every algorithm change, because you are still providing value to the consumer.
Use link building to your advantage
In the world of search engine optimization, links are like referrals. If you get referred by many high-status websites such as SFGate or the San Francisco Chronicle, your business will boom. That’s because it will give Google the information that you are providing enjoyable and quality content that people want to consume. And, if you return the favor, that offers both of you the advantage because you’re building a long term relationship.
Use your own research and start testing
The most common type of testing new strategies is AB testing. We’re going to give you a simple example and then you can decide how to use it. You create a post and you have a few headlines that might generate a lot of traffic. Try using one and then boost the post and check the reach and how your audience interacts. Then, switch the headline and do it again. This way, you’ll see which one performs the best, and you will have a winning post that will generate organic traffic.
A few final words
SEO is continuously changing and Google introduces at least 3000 algorithm changes every year. So, the main things you should do is to focus on your audience and make them happy first. Everything else will follow. Don’t be scared to try out new features and test out strategies that you think will work. Who knows, maybe your combination will make something viral.