As the Internet technology advances, more and more business owners realize that the online market is offering great options for business improvement so if you are not familiar with the term SEO (Search Engine Optimization); it’s time to understand the benefits of it. Great designers don’t necessarily need to be experts on SEO, but knowing a few key things can help you make a website that will be stylistically brilliant and SEO friendly. In this article you will learn the basic tactics of SEO and how you can practice them by yourself.
1. SEO-friendly URLs and Filenames
Search Engine Friendly URL & Filenames basically means creating a structure that search engines can follow. Use keywords in your URLs and file names. It’s a good tactic to include keywords in the URL this increases Search Engine visibility, for example
yourdomain.com/ item1?=50191 yourdomain.com/web-design.html
As you can see, the second option has a better selection of rich keywords, which will help the search engine in their efforts to index you.
2. Clean & Standard Code
Clean and standard code is extremely important for SEO. If a human that understands HTML can read it, so can a search engine. That doesn’t mean you can’t be creative, have all the fun you want, just follows W3C standard. Know W3C Standard CLICK HERE.
3. Find the Best Keywords
For any search engine optimization relevant Keywords are an important part. It would be a waste of your time to optimize your website for keywords that is not even being searched for. It’s important when starting a website to first establish what the business objectives are. Do you want to target a local area, national or global? With this plan create a list of potential keywords.
The Titles and Meta tags are the two most important spots to put keywords. HTML titles and Meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results, but don’t overdo it.
Your content needs to be fresh, updating regularly and often is crucial for increasing traffic. The main thing is this that is the content of your site or Blog is valuable or not. You must provide to your visitor quality and valuable content because it’s important in this regard.
5. Website Images
Images are often an overlooked aspect of SEO, but play just as an important role in the process. You need to optimize your images to achieve faster loading times and subsequent search engine visibility. Try to keep your images file size as small as possible so mobile visitors in addition to those with slow internet connections can get the same intended, fast experience.
It’s also a good habit to name your images using descriptive keywords. An appropriate file name can be the difference between your image appearing in Google images searches or not. For instance the name “1234.jpg” isn’t going to be as successful as “seo-banner.jpg” when someone is searching image.
6. Site Maps
A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.
7. Social Media
Social Media should be part of your SEO strategy as building relationships and interacting with connections can help build your brand enormously. Not only that but it gives you exposure and helps build a trusted community and gain credibility
Get started by joining: Facebook, Twitter, LinkedIn, Digg… Share Web Content via: Facebook, Twitter & Google+
Make sure you optimize your web pages for social sharing to help attract more traffic. For example, Facebook allows you to make your pages more social media friendly by optimizing your titles and Meta tags by using Facebook Open Graph. When one of your friends shares one of your web pages, this automatically improves the conversion rate of your website.
Lastly, when sharing content through social media, don’t forget to include a back link to your website.